$3,288
Recoverable monthly budget
Google Ads · GA4 · Google Tag Manager · Performance Management
Reduce wasted ad spend.
Align every campaign signal to real growth.
AdWise Analytics is an independent performance management unit. We eliminate wasted ad spend, rebuild your tracking infrastructure, and align every campaign signal to outcomes that actually matter.
8 yrs
Google Ads platform experience
320+
Accounts managed per quarter
4
Global market regions
$200
Minimum monthly fee
Wasted spend → Optimisation → Growth trajectory
Live account pattern
Noisy signal, broad match bleed
Isolated intent
Compounding growth
Who we work with
Two paths. One standard of excellence.
Whether you are a business running your own ads or an agency managing client portfolios, we operate as your performance backbone.
Direct clients
Your budget. Our accountability.
Expert Google Ads management for businesses and brands. Tiered pricing that rewards your growth — your fee percentage drops as your spend scales.
- Fee tiers from 10—20% of ad spend
- Free tiered strategic consultation calls
- Full GA4 + GTM implementation
- Waste spend identified in the first session
Agencies
Your brand. Our execution. Invisibly.
White-label Google Ads management for digital agencies. We operate under your brand, deliver to your clients, and protect your relationships absolutely.
- White-label reports and branded deliverables
- 3, 5, 10 and enterprise account bundles
- Free audit of one client account before you commit
- Dedicated Slack channel included
The problem we solve
Most Google Ads accounts are bleeding money.
Junk keywords, bloated match types, untrained algorithms, and broken tracking — the average account wastes 30—50% of its budget before a single qualified lead is generated.
LEAK · BM-01
Junk keyword spend
Broad match settings pull in irrelevant queries that burn budget with zero conversion intent. We cut it systematically using search term analysis and a rigorous negative keyword framework.
LEAK · TRK-02
Broken conversion tracking
If your account cannot see real conversions, it optimises for the wrong signals — spending more on the wrong audience and charging you for it every single day.
LEAK · BID-03
Poorly trained algorithms
Smart bidding is only as smart as the data you feed it. Weak input signals mean the algorithm spends directly against your business goals.
Built from 8 years of hands-on account experience to solve exactly this.
Across US/Canada, EMEA, APAC, and ZA markets — managing 320+ accounts every quarter — we have seen every version of this problem and we know how to fix it fast.
30—50%
average wasted spend in unmanaged accounts
Industry benchmark. Surfaced in your first session before you commit a dollar.
Performance proof
Verified results. Anonymised infrastructure.
Four operational case studies across high-compliance and B2B verticals. No client names. No manufactured projections. Raw performance data only.
Healthcare · High-Compliance Medical
Psychiatric & Mental Health — Patient Intake Scaling
Private medical clinic operating at 12 weekly intakes against a 30-intake objective. Severe budget leakage via broad match noise, unmonitored display placements, and default automated bidding with zero conversion signal alignment. Full infrastructure cleanup: broad match isolation, GA4 event reconstruction, localised intent bidding deployment.
70
Peak weekly intakes (from 12)
120
Avg. validated lead forms / week
40–55
Sustained weekly intake baseline
4 Locs
Capital expansion funded by growth
Industrial Manufacturing · B2B Cleanroom Engineering
High-Ticket B2B Cleanroom Design — Query Isolation
3-year-old search account flooded with low-intent residential “cleaning service” queries depleting budget with zero qualified corporate pipeline. 23+ manual optimisation cycles over 90 days. All budget consolidated into a unified high-intent industrial container with a hard $14.00 CPC ceiling and rolling negative infrastructure deployment.
4.46%
Verified CTR (2× industry avg.)
62%
Highly engaged visitor rate
6–8
High-ticket enterprise leads / month
2m 35s
Avg. session duration per LP view
Logistics · Fulfillment & Supply Chain
Enterprise Warehousing — B2B Audience Pivot
5-year account with multiple legacy agency cycles and zero positive ROI. Consumer shipping queries drained budget while commercial e-commerce distributor targets remained completely unreached. Full 90-day stabilisation roadmap: consumer search term elimination, B2B contract messaging rebuild, placement targeting realignment.
100%
Traffic shifted to qualified B2B
10/mo
Enterprise fulfillment leads sustained
$0
Consumer cargo spam (from 100%)
Utah
Regional market dominance corridor
Specialised Engineering · CalGreen & T24 Compliance
T24 Environmental Compliance — Spend-to-Lead Inversion
$3,000/month spend generating 2 phone calls per week via over-reliance on platform-recommended automated strategies. Full-stack intervention: high-cost automation eliminated, budget restructured to $1,000/month (66% reduction), end-to-end account ownership across Google Ads, GA4 data layer, and web hosting infrastructure.
14/wk
High-intent leads (from 2/week)
20+
Validated compliance leads / month
66%
Spend reduction at 7× lead volume
3yr+
Active client relationship maintained
What we manage
The full Google stack. End to end.
Ads, Analytics, Tag Manager — managed as one unified system, privacy-compliant and built to last.
ADS
Google Ads management
Search, Display, Shopping, and Performance Max campaigns built around auction dynamics, quality score optimisation, and conversion-led bidding strategy.
GA4
Google Analytics 4
Proper GA4 event architecture, conversion goals, funnel setup, and audience segmentation — reliable data as the foundation of every decision.
GTM
Google Tag Manager
Pixel-accurate conversion tags, remarketing lists, enhanced ecommerce, and custom events — deployed cleanly without touching your codebase.
ALGO
Algorithm alignment strategy
We structure campaign signals so Google’s machine learning trains on your actual best customers — not random traffic or inflated click volumes.
RSTR
Account restructure & cleanup
We strip junk keywords, fix match type bloat, and rebuild campaign structure around KPIs that actually drive your business forward.
GMB
Local search & GMB
Local visibility optimisation, review strategy, and paid campaign integration to maximise local intent and footfall conversion.
For direct clients
Your ads are spending.
Is every dollar optimised?
We map your campaigns to your actual business KPIs, identify where budget is wasted, and rebuild your account around signals that generate real, qualified leads.
Pricing
Fees that reward your growth.
As your ad spend scales, your management fee percentage reduces. Our incentives are always tied to your growth — never to keeping you on a fixed retainer.
Starter · Essentials
20%
of spend · min $200/mo
Under $5,000/mo spend
- 1 Google Ads account
- Campaign setup & structure
- Keyword research & mapping
- GTM basic implementation
- Monthly performance report
- 1 strategy call per month
Growth · Performance
15%
of spend · min $750/mo
$5,000—$15,000/mo spend
- Full campaign management
- GA4 + GTM complete setup
- Conversion & remarketing
- A/B ad copy testing
- Bi-weekly strategy calls
- Audience segmentation
Most popular
Scale · Advanced
12%
of spend · min $1,800/mo
$15,000—$30,000/mo spend
- Everything in Performance
- Offline conversion import
- Performance Max strategy
- Landing page consultation
- Weekly reporting & calls
- Priority response SLA
Enterprise · Intelligence
10%
of spend · negotiated minimum
$30,000+/mo spend
- Everything in Advanced
- Enhanced tracking setup
- First-party data strategy
- Dedicated account lead
- Custom reporting dashboard
- Quarterly business review
One-time setup fee: $300—$500 for new accounts requiring full GTM and GA4 implementation. Covers the complete measurement infrastructure build — everything we build, you own.
Strategic consultations
Before you spend another dollar — talk to us.
Tiered consultation calls structured around the size and complexity of your account. No sales scripts. A genuine senior-level diagnostic of your specific situation.
Starter call
Account health check
Free — 20 min · Spend under $2,000/mo
- Quick scan of structure and keyword quality
- Top 3 waste spend areas identified
- Conversion tracking health check
- Verbal summary with priorities
Most popular
Performance diagnostic
Free — 45 min · Spend $2,000—$10,000/mo
- Deep audit of search terms, match types, bidding
- GA4 and GTM tracking integrity review
- Algorithm signal quality assessment
- Estimated recoverable budget identified
- Written summary sent post-call
Advanced call
Strategy & alignment session
Free — 60 min · Spend $10,000+/mo
- Full campaign architecture review
- Competitor landscape & auction insight
- Performance Max & Smart Bidding evaluation
- First-party data & tracking assessment
- Detailed written report, prioritised
These consultations are genuine diagnostics — not sales calls. If your account is healthy and there is nothing to fix, we will tell you. If there is waste, you leave knowing exactly what it is and what to do about it.
Tell us about your account.
We will match you to the right consultation level and confirm within 24 hours. Or email hello@adwise-analytics.com
For agencies
Scale your client base.
Without scaling your team.
We are your invisible Google Ads department — delivering under your brand, protecting your client relationships, and operating as if we are part of your team.
White-label commitment
What invisible actually means.
WHL-01
Branded deliverables
All reports, decks, and client-facing documents carry your agency branding. AdWise Analytics never appears in any client communication.
WHL-02
Strict NDA protection
We will never contact, solicit, or communicate with your clients directly. Your relationships are legally and operationally protected at all times.
WHL-03
Dedicated channels
Each bundle includes a dedicated Slack or communication channel so you have a direct line to your account team without delays or routing through support.
WHL-04
Your margin, your model
We provide wholesale rates. You set your client pricing. Standard agency markups of 2×—4× are typical — your margin is entirely yours to keep.
Bundle pricing
Fixed costs. Scalable delivery.
Flat monthly bundles mean your margins are always calculable. No percentage surprises, no per-account variables.
Starter
3 accounts
$550/mo
~$183 per account
- White-label reports
- Email & Slack updates
- Monthly review call
- GTM basic per account
Growth
5 accounts
$850/mo
~$170 per account
- White-label reports
- Priority support
- Bi-weekly strategy calls
- GTM across all accounts
- GA4 setup included
Pro
10 accounts
$1,500/mo
$150 per account
- Full white-label stack
- Dedicated Slack channel
- Weekly reporting
- GA4 + GTM all accounts
- Performance Max coverage
Enterprise
Unlimited accounts
Custom pricing
Dedicated resource model
- Dedicated account resource
- CRM & reporting integration
- Custom SLA agreement
- Quarterly business reviews
Free account audit — exclusively for agency evaluation
Before you commit to a bundle, we audit one client account in full — campaign structure, tracking integrity, keyword quality, and wasted spend analysis. No obligation. Full written report delivered.
Let us talk about your agency.
Tell us about your current client load and delivery challenges. Or email hello@adwise-analytics.com
Waste spend auditor
How much is your account
bleeding right now?
Input your current account parameters. The auditor cross-references your inputs against verified industry benchmarks across 25 verticals to estimate monthly waste across five structural leak categories — live, as you adjust.
Estimated monthly waste
$4,384
43.8% of monthly budget bleeding
$39,460
Projected annual recovery
Broad match bleed$0
Conversion funnel$0
Smart bidding signal$0
Display leakage$0
Negative keywords$0
56
Account efficiency score
Moderate optimisation required
Figures are modelled estimates based on verified industry waste benchmarks from independent PPC audits. Actual account waste requires direct access review. Book a full technical audit →
Want the real number, not the estimate?
These figures are modelled estimates. A technical audit reviews your actual account and gives you the exact breakdown.
About AdWise Analytics
Built from hands-on account experience.
Built for your growth.
AdWise Analytics was founded by a strategist with 8 years of hands-on Google Ads management — across four global markets, across hundreds of accounts, and across every major business vertical that runs digital advertising.
The founding insight is simple: most businesses are not losing money because they have a bad product. They are losing money because their Google Ads account is sending the wrong signals to an algorithm designed to spend as much as you allow. We are here to fix that signal — and to align every campaign input to the outcomes that actually drive your business.
AdWise Analytics
Independent Performance Management — Est. 2025
8 yrs
Google Ads platform experience
320+
Accounts per quarter
4
Global market regions
15+
Team members led
Global market experience
Four markets. One consistent standard.
US/CA
United States & Canada
EMEA
Europe, Middle East & Africa
ZA
South Africa & Sub-Saharan
AUNZ
Australia & New Zealand
Industry verticals
Across every major industry.
E-commerce & retail
Shopping campaigns, Performance Max, dynamic remarketing, and feed optimisation for D2C and retail brands across global markets.
Lead generation
High-intent search campaigns with call tracking, form submission optimisation, and offline conversion import to close the lead quality loop.
B2B & SaaS
Long buying-cycle campaigns with audience layering, account-based targeting, and pipeline-aligned conversion goals.
Healthcare & wellness
Compliant campaign structures for healthcare advertisers navigating sensitive category restrictions and tracking requirements.
Financial services
BFSI campaigns with high-competition keyword strategy, quality score management, and lead qualification tracking across regulated environments.
Local & niche businesses
Hyper-targeted local campaigns, GMB integration, and call extension strategies for businesses that win on proximity, trust, and speed.
Experience timeline
8 years. Inside the platform.
Year 1—2
Google Ads foundations
Built deep knowledge of campaign architecture, auction mechanics, and quality score dynamics across Search and Display — managing diverse accounts across spend levels and business types.
Year 3—4
Multi-market expansion — US/CA, EMEA, AUNZ
Extended coverage across North America, Europe, and Australia/New Zealand — managing diverse verticals from e-commerce to B2B SaaS, and beginning white-label support for agencies across these regions.
Year 5—6
Team leadership — 15+ members, 200+ accounts
Built and led a 15-member team collectively managing 200+ accounts. Developed internal performance frameworks for GA4 implementation, GTM standardisation, and cross-market reporting used across ZA and APAC regions.
Year 7—8
Algorithm alignment methodology
Developed the signal-architecture methodology underpinning every AdWise Analytics engagement — focusing on how conversion data quality, audience signal design, and match type control interact with automated bidding to produce predictable results.
2025
AdWise Analytics founded
Launched as an independent performance management firm to bring enterprise-grade Google Ads expertise to direct clients and agencies — without the enterprise price tag or the agency overhead.
Platform expertise
The stack we know inside out.
ADS
All campaign types
Search, Display, Shopping, Performance Max, Video, App, and Local. Full auction and bidding strategy mastery across all formats and objectives.
GA4
Google Analytics 4
Custom event architecture, conversion modelling, audience building, and cross-channel attribution — built for privacy-compliant measurement.
GTM
Google Tag Manager
Enterprise GTM implementations including server-side containers (Enterprise tier), custom templates, consent mode v2, and complex ecommerce data layers.
GMB
Local search & GMB
Local visibility, review strategy, GMB-to-Ads campaign integration, and multi-location performance tracking for local and franchise businesses.
Let us talk about your account.
Direct clients and agencies welcome. Or email hello@adwise-analytics.com